Khloé Kardashian is leaving no one out when it comes to style.
The Good American entrepreneur has always pushed for size inclusivity in her denim brand, and she shared her own struggles with body image and finding clothes that fit in the latest episode of “The Kardashians.”
Revealing the story to her clothing line’s CEO Emma Grede, Kardashian, 37, said that her experiences led her to put her foot down when it came to her own brand.
“Almost everything Good American is from my previous journey,” she said.
“We don’t sell to retailers that won’t buy the entire size range, because when I used to shop at department stores with my sisters, I would be ushered up to the attic to go find my size when I was much larger,” she added.
The Good American founder posed with her sisters at a 2007 party. WireImage for HYPE Public Relati
The reality star added that stores must agree to display all of the label’s sizes.
“There’s no plus-sized section, petite section, it’s one section, and if people don’t agree to that, they can’t carry the brand,” she said.
Good American — which includes denim, swim, dresses, tops, loungewear and more — features sizes from 00 up to 26 and Kardashian said she aims to show the styles on a range of body sizes.
Kardashian — seen here in Italy for her sister’s wedding to Travis Barker — said Good American “will always be my very first baby.”GC Images
“We were the first website ever to have three different models — petite, regular and plus-size — you can look at how it looks on a plus-size person,” the star shared in the episode.
The brand also does open casting calls to find everyday women for its “Good Squad” to include in its ads, and Kardashian jumped on Zoom calls to surprise the winners themselves during the episode.
After looking through the photos of potential models with Grede, Kardashian shared that growing up, she “never felt there was someone who looked like me” in magazines.
Kardashian surprised a woman named Sophia by telling her she was going to be a Good American model. “Are you real? Is this real?” the new model exclaimed.HULU
These days, Kardashian — who learns about former boyfriend Tristan Thompson’s baby scandal later in the episode — is a model herself as she shows off her brand’s styles, including a glittery pink bikini from the Good American swim line on her social media.
“I love that we try to be so diverse and inclusive of all women,” she said, “So someone looks at our ads and says, ‘That’s me.’”