Bethenny Frankel is back in business.
The “Real Housewives of New York City” alum launched a new swimwear line with HSN this week, available in sizes ranging from 2 to 24.
The Skinnygirl founder, 51, posed in the collection’s emerald one-piece ($60) on Instagram Tuesday to share the news.
“Launching elevated, elegant, sophisticated, shaping swim to make EVERY BODY feel their best & beautiful,” Frankel captioned the picture.
Bethenny Swim offers both bikinis and maillots, and styles range in price from $40 to $60.
All five pieces available thus far — a V-neck top, asymmetrical top, high-waisted bottom, power mesh one-piece and corseted maillot — come in multiple shades, including midnight blue, ruby red and black in addition to Frankel’s green.
The former reality star posted a few videos in the simple styles as well, describing her line as “understated upscale classic elegance” that lets “a woman’s body show.”
The “Shark Tank” guest star posted a video in the Power Mesh Tank Swimsuit.bethennyfrankel/Instagram
“This is finally a brand that’s making you feel excited to put a bathing suit on, which is not something that many people are,” she promised. “This is a woman who people are going to stop and look at in all shapes, all sizes, because everyone just looks like a 10.”
On Instagram, fellow Bravolebrity Sonja Morgan praised Frankel’s latest launch with emojis, and Debra Messing called her “unstoppable.”
In her Instagram Stories, Frankel revealed she planned to offer swimwear “over a year ago,” and even announced the launch in Women’s Wear Daily last summer. But she “put on the bathing suits” and had her “entire staff put them on,” only to find out they were “ill-fitting garbage.”
“The Real Housewives of New York City” star promises the swimsuits will make everyone look like a 10. bethennyfrankel/Instagram
“I refused to sell them to this customer,” the “Shark Tank” star told her followers. At the time, her partner wanted to “sue” and urged her to “sell them at off-price outlets,” she continued.
“I’m not selling this garbage to people who pay less. Then they can look like s—t? Only rich people get to look good?” she said. “So I pulled the plug, and it was not popular, it was not fun. It was stressful.”
Despite calling the botched launch the “reason for some of my grays,” Frankel’s proud of her new suits.
“I did it right. I did it on my terms. Women can feel positive,” she said.