Queen B’s mystery merchandise is going to be “irreplaceable.”
On Thursday, Beyoncé announced her much-anticipated seventh studio album, “Renaissance,” which will be out on July 29.
To celebrate the momentous occasion, the “Sorry” singer is allowing the Beyhive to purchase the album — and a box of goodies — sight unseen.
On her website, fans can choose out of four bundles that each include a collectible album, T-shirt, booklet and mini poster for $40, shipping on the album’s release date.
There’s no description of what the unisex styles will look like, except that they will feature “screen-printed front and back graphics.”
The cover artwork and tee design “will be unveiled at a later date.”
The “Crazy in Love” singer launched four different boxes on her website. shopbeyonce.com
The secrecy is just part of the charm for fans, with one tweeting, “Y’all I was thinking of how ICONIC it’ll be when Beyoncé tours and all the Beyhive will be wearing their merch from the box sets.”
Another exclaimed, “I JUST BOUGHT A $50 MYSTERY BOX!! I BOUGHT A SHIRT AND I DONT KNOW WHAT IT LOOKS LIKE!!!” One user quipped, “all you girlies complain about being broke left and right, and then suddenly you got funds for Beyoncé #RENAISSANCE merch that you haven’t seen 😩.”
It’s not just fans loving her concert tees. The pop star’s daughter Blue Ivy wore a “Brown Skin Girl” shirt from her mom’s collection courtside on Monday at the NBA Finals.
Fans are already buying up the boxes sight unseen. Getty Images for The Recording A
On Thursday, the “Crazy in Love” songstress, 40, covered British Vogue’s July 2022 issue, posing prettily atop a horse in a feathered headpiece and black velvet gown to coincide with the album announcement. Editor-in-chief Edward Enninful said for the shoot, Beyoncé “wanted to play with fashion like never before.”
Much like her merch, the cover story was equally mysterious. She gave only a minimal amount of information, describing her inner circle as “My earth, my heart, my soil and my sanity.”