Lourdes Leon made her Savage X Fenty debut on the runway last September — and now, her first campaign for Rihanna’s lingerie label is finally here.
Madonna’s 25-year-old daughter stars alongside the Bad Gal in the brand’s sultry new Valentine’s Day visuals, modeling a laced-up red bra and underwear set along with a sheer robe ($84.95) and matching fishnets and heels.
Rihanna, 33, poses in a coordinating pink corseted cami ($64.95) and briefs ($49.95), perching on a couch alongside the budding catwalker.
Indigenous model Quannah Chasinghorse also appears in the campaign, as do Tess McMillan, Alva Claire, Souizz, Shugga, Sarah Kim Nyja and Evan Leff.
It’s been a big year for Leon, who made her catwalk debut for Gypsy Sport in 2018; the Queen of Pop’s eldest landed campaign for Marc Jacobs and Swarovski, made her Met Gala debut and graced the cover of Vogue’s September issue alongside fellow style stars including Kaia Gerber and Bella Hadid.
She also recently covered Paper Magazine, stripping down for a racy cover spread and defending her skin-baring personal style in the accompanying interview.
Savage X Fenty’s Valentine’s Day campaign also features Quannah Chasinghorse, Tess McMillan, Alva Claire, Souizz, Shugga, Sarah Kim Nyja and Evan Leff.Savage X Fenty
Just don’t credit Leon’s superstar mom with her fashion-world accomplishments.
“People think I’m this talentless rich kid who’s had everything given to her, but I’m not,” the model — who lives in Brooklyn’s Bushwick neighborhood “so she can disappear” — told Vogue.
Rihanna’s lingerie label reached a $1 billion valuation in 2021.Savage X Fenty