Beyoncé shows off new bob hairstyle in Ivy Park ad

Call her Bob-yoncé.

Beyoncé is showing off her red-hot Valentine’s Day designs for Ivy Park, along with a brand-new hairstyle.

In fresh campaign images shared on the brand’s Instagram account Sunday, the 40-year-old singer poses in a fiery latex dress with a matching mini puffer jacket and gloves, a baseball hat perched on top of her short new ‘do.

Beyoncé also had fans buzzing in a jumpsuit with exaggerated shoulders previously modeled by Troye Sivan.

“Ok Bey Wintour,” one person commented, comparing her bob to Anna Wintour’s similar signature hairstyle.


The “Ivy Heart” collection, which was announced last week with Sivan, Karrueche Tran and Tyson Beckford starring in the campaign, will be available online on February 9 and in select stores the next day.

Items up for grabs in the all-red-and-pink line include a knit turtleneck, a furry heart-shaped fanny pack and classic activewear styles like snake-printed windbreakers, leggings, sneakers and more. Sizes range from XXXS to XXXXL and prices from $30 to $300.

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